Witryna2.2. Impulse buying. This study focuses on impulse buying in the online context. Compared to offline purchases, people are likelier to buy products impulsively online through various available platforms (Y. Wu et al., Citation 2024).This is due to technological capabilities that allow the shopping process to be easier; it can be done … Witryna2 cze 2024 · As such, we believe that compulsive buying behavior does not depend only on a single variable, but rather on a combination of sociodemographic, emotional, sensory, genetic, psychological, social, and cultural factors. Personality traits also have an important role in impulse buying. Impulsive buyers have low levels of self …
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