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WebConsumer behavior is a process. Consumer behavior is the study of the processes involved when individuals or groups select, purchase, use, or … WebThe study of buying units (e.g., consumers, families, firms, etc.) and exchange processes involved in acquiring, consuming and disposing of goods, services, experiences, and ideas. Personal Consumer The individual who buys goods and services for his or her own use, for household use, for the use of a family member, or for a friend. ohio salvage title inspection appointment
Chapter 1 consumer behavior 1 .ppt - Course Hero
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